4Racing strikes TV deal with Cape Racing

4Racing has concluded an exclusive multi-year agreement with Kenilworth Racing (Pty) Ltd to continue to sell and distribute all of Cape Racing’s race meetings globally.

4Racing.TV will continue to produce all the live racing coverage from both Hollywoodbets Kenilworth and Hollywoodbets Durbanville and distribute this locally and internationally, along with its own local and international racing content.

Locally, 4Racing has also reached agreement for Cape Racing’s content to go on to GallopTV, alongside the existing distribution to bookmakers and retail on 4Racing.TV’s Global Racing 1 Channel and direct to consumer via Racing 240 and www.4racing.tv.

Cape Racing’s major Grade 1 events, such as the L’Ormarins King’s Plate and World Sports Betting Cape Town Met, will also feature on SABC 3 as part of 4Racing’s exclusive agreement with the public broadcaster, boosted by features and ancillary content on Racing Today on SABC Sport.

4Racing’s Head of Licensing and Broadcast, Stephen Watson, said: “We are delighted to have reached agreement with Greg Bortz and the Cape Racing Executive. This rights deal is a significant one for the licensing and distribution of our collective South African horseracing broadcast product. It also offers mutually beneficial commercial benefits and cost efficiencies, through the continued offering of a united racing product locally and internationally. We value the trust and collaborative approach from both Cape Racing and 4Racing in maximising this opportunity for the benefit of South African horseracing and all its stakeholders”.

Greg Bortz, Chairman of Cape Racing, added “We are very pleased with our new broadcast partnership with 4Racing.TV, for numerous reasons. First, the quality of their TV production continues to go from strength to strength. Second, our Cape product will also be shown on GallopTV, thus widening the local footprint. Third, it reinforces what we have said all along, namely that unity within our industry countrywide is essential for our collective survival and success. Furthermore, given that all of racing is on Racing 240, and Cape Racing is also on GallopTV, we are pleased that the operators are working well together to put the owners’ and punters’ needs in the forefront.”

Commenting on the deal during her attendance at the World Tote Association’s General Assembly in London, 4Racing CEO Fundi Sithebe said the agreement between 4Racing and Cape Racing was hugely significant.

“Having spent the weekend networking with our international partners and fellow World Tote Association members, it’s clear that our South African horseracing product is highly valued and well consumed around the world. The continued production and collective distribution of 4Racing and Cape Racing’s product internationally, as well as the other Sub-Saharan African jurisdictions we are supporting, allows us to showcase Africa’s racing globally, serve our punters and generate key forex revenues to contribute to the rebuilding and growth of racing,” said Sithebe