Style and Fashion: 2024 Betway Summer Cup

The Artistry in Sandton on Wednesday evening provided the perfect backdrop for the exciting announcement of the Betway Summer Cup 2024 – a premier event hosted by 4Racing and Betway.

Scheduled for November 30, 2024, at the Turffontein Racecourse, this year’s event promises to be a dazzling celebration of racing, fashion, and entertainment.

The Betway Summer Cup, known affectionately as ‘The People’s Race,’ is now also ‘Africa’s Richest Race’ with an extraordinary R6 million prize fund up for grabs. Turffontein Racecourse is anticipated to draw interest from owners and trainers from around the country, as well as punters and curious visitors eager to try their luck.

Following the momentum of an initiative introduced in 2023, a cash award of R20 000 will be given to each groom for the main race in the Betway Summer Cup 2024.

Jonathan Blumberg, Betway Africa, commented: “We at Betway are committed to delivering an exceptional racing experience in partnership with 4Racing. Horseracing continues to be a key area of growth for us, and we are incredibly proud to be part of the Betway Summer Cup, Gauteng’s most anticipated horseracing event and now the richest group race in Africa.”

This year’s theme ‘Silks in the City,’ brings a sophisticated fashion and racing twist to the event, playing on the lively and colourful jockey silks to inspire chic fashion and dynamic experiences throughout the day. The 2024 theme design cleverly uses the colours of the last five Summer Cup winners to spell out the word ‘SILKS’ – whilst also paying homage to the iconic Brixton Tower.

Fashion aficionados are set to showcase their finest interpretations of this dynamic theme on the Betway Summer Cup Black Carpet, adding an extra layer of glamour to the event.

Elevating the fashion stakes, is Glamour South Africa, a key partnership for this year’s event. “When we heard the theme ‘Silks in the City,’ we immediately saw the fashion potential for Glamour. After a few discussions, we’re thrilled to partner with 4Racing and Betway. We’ll be shooting a campaign in the iconic Johannesburg CBD, bringing ‘Silks in the City’ to life with a blend of racing tradition and urban sophistication,” said the Editor-in-Chief, Nontando Mposo. The shoot will be featured in the November issue as the lead-up to Betway Summer Cup. And in December 2024, and January 2025 we’ll feature the fashion, racing and celebrity highlights.

Lifestyle and broadcast heavyweights, BET Africa (DStv channel 129) added their name to the impressive list of event partners for this year’s event. “The Betway Summer Cup is not only an event with great history, but also one that is trending in the right direction. The BET audience is youthful and geared towards sophisticated lifestyle and entertainment events, and the Betway Summer Cup fits the bill perfectly for a partnership,” said Monde Twala, Senior Vice President, General Manager and Lead, BET International.

The SABC radio and television platforms were welcomed back as a partner for 2024 Betway Summer Cup.

The public broadcaster provided comprehensive lead-up and on-the-day coverage of the racing, fashion and lifestyle at the 2022 and 2023 Betway Summer Cup – and will look to do so again as ‘Silks In The City’ takes centre stage.

One of the most exciting announcements of the evening was the reveal of the official song of the Betway Summer Cup ‘City Lights’.

“We’re delighted to have collaborated with Universal Records artist Ricky Tyler and upcoming artist Gigi, who created a summer anthem perfect for the Betway Summer Cup. The track perfectly brings together what the Betway Summer Cup is all about – a celebration of summer, racing, fashion, and entertainment.” said 4Racing CEO, Fundi Sithebe.

Mi Casa will be headlining the halftime show while the Summer Garden area at Turffontein will host an after-party featuring broadcaster Zweli Mbhele, Ms Cosmo, and the FunkItUp DJs, including Chrizz Beatz and Vin Deysel.

Tickets for the Summer Garden are priced at R350, including access to Turffontein, an exclusive garden-style marquee, food vendors, bars, and the after-party. To celebrate Heritage Month, tickets are available at a 50% discount with the code ‘4Heritage’ until September 30 at Ticketpro.

General Access tickets are R100, while full hospitality packages start at R2000 per person.

For those seeking an immersive experience, Circa’s inner-track marquee offers an “on-the-rail” Summer Cup experience for R4850 per person, complete with a curated menu and premium bar service.

The Summer Cup is perfect for corporate year-end parties and businesses are encouraged to book their packages soon, before hospitality areas reach capacity.

All tickets are available at Ticketpro, visit www.ticketpro.co.za.

More exciting partner announcements will be taking place in the lead-up to The Summer Cup 2024. Take part in the excitement on social media using the hashtags #BetwaySummerCup and #SilksInTheCity and follow @summercupracing on Instgram and X and Summer Cup Racing on Facebook.

For more event information and to purchase tickets, please visit https://betwaysummercup.co.za/.

• Media release by 4Racing on Wednesday 18 September 2024.