“I own a racehorse,” says CN&CO’s Colin Ford. “Well, not the entire racehorse – only a fraction. My fraction entitles me to all the perks and excitement of racehorse ownership, but without the massive risks.”

How is this possible? Through fractional ownership.

In December 2016 Colin became the proud owner of a 1% stake in Puget Sound, along with a few other CN&CO teamsters and mates.

“Puget Sound has brought us loads of joy, first by winning his maiden race at Turffontein and then by running in a race on Sun Met day in Cape Town. And I was there, in the parade ring and alongside the track both times to cheer him on.”

The purchase was made possible through the Onamission syndicate, operated by Mat de Kock of Mike de Kock Racing. Mat is super-passionate about broadening the ownership base in the sport of kings, similar to how EasyEquities is democratising the stock exchange by making it easier for more people to own shares.

“Having seen what the EasyEquities team did with fractional ownership, and how it’s opened up a whole new world for equity investors, we decided to apply the concept to racehorse ownership,” says Matt. “Syndication of our first horse, Puget Sound, has proven to be a huge success, and we’re pleased to announce that we are placing two more horses into the syndicate. Both are extremely well-bred horses that we picked up at the recent yearling sales at Gosforth Park in Johannesburg.”

The horses, a colt named Sainte Etienne and a filly named Elbi, are available for less than R5 000 per 1% share.

“Even though these horses are still in training and won’t be raced until the 2018 racing season, being an owner will give you the chance to spend time watching your thoroughbred grow with us at our state-of-the-art training facility in Randjesfontein,” says Mat. “Plus you’ll get to meet world-class jockeys and get a taste of the lifestyle that working with these amazing animals brings.

“You’ll also be able to join us in the parade ring before your horse races and experience the thrill of owning real horsepower as it gallops down the track.”

About Sainte Etienne

Sainte Etienne is a recent national yearling sale purchase. Bred at the famous Maine Chance stud farm, he comes from a family of top achievers. His mother was a three-time winner and is out of the champion filly, Scented Royal. His father, Elusive Fort, won three Group 1 races ranging in distance from 1600 to 2450 metres.

“He is a well-balanced individual and really caught my eye,” says Mike. “He walks well and has a great presence; we got him for a really good price.’’

St Etienne, peach of a yearling.

Read more about Sainte Etienne (PDF)

About Elbi

Elbi is out of a stakes-winning mare Madrisa. Madrisa won a Group 3 at the age of two, so this filly should be an early runner. She is by the exciting new stallion Philanthropist, who is making waves in South Africa.

“She has a great temperament and seems to walk very well,” says Mike.“We have her sister, whom we think has quite a bit of ability. This filly looks like a runner.’’

Elbi, top damline.

Read more about Elbi (PDF)

Become part of the horse racing lifestyle

“Horse racing is a lifestyle investment and to us the most excitement and exhilaration money can buy,” says Mat.“Our aim is to make this the most enjoyable experience possible for any and all racing enthusiasts, especially those people who thought they didn’t have enough money – or weren’t smart enough – to own a horse.”

Mat says that’s how he felt about investing before he discovered EasyEquities.

“Since starting my EasyEquities portfolio I have learnt that investing is easy and fun for everyone… and that’s what I want horse racing and ownership to be.

“Remember, no matter how small your shareholding is you will share 100% in the thrill of owning and racing a magnificent thoroughbred racehorse!”

Mat says that after the success of Puget Sound he’s expecting huge interest in this scheme

“While there is no limit on the number of shares you can buy, we would like to ensure ownership for as many people as possible. Since the number of shares is limited to 100, we cannot guarantee that you’ll get all the shares you ask for. But we will try to accommodate everyone on a first-come, first-served basis.”

What it costs

Your initial buy-in of R4 950 for Sainte Etienne or R4 881 for Elbi (per one percent stake) includes the purchase price, acquisition agent’s fee, training fees for the year, vets’ bills up to R1 500 per month, syndicate management fee, added stakes programme, insurance (lifesaving and critical care cover), transport from sales to stables, and sales endoscope.

A detailed purchase price break-down is available on request.

In year two, your annual fee would drop by 40-50%, and would increase slightly each year thereafter.

Where do I sign up?

If you are interested in buying a stake in either Elbi or Sainte Etienne, or would like any further info, contact Mat at onamissionbloodstock@gmail.com.